3 articles on brand strategy for founders, indie developers, and SaaS builders.
A former domain broker's guide to naming a fintech startup — the trust-and-security naming patterns that sell fastest, the TLD trust rankings that actually move conversion, the restricted-word and trademark traps that get fintechs sued, and how to lock down a credible, regulator-safe name for a flat $199 instead of $4,000–$25,000 on a broker.
A broker's field guide to when a startup should rebrand — the 7 domain-name warning signs that mean your name is costing you growth, a rebrand cost framework by stage, the cheap fix that prevents it, and a Google-backed 301 migration checklist. Every domain featured is a flat $199.
What do funded SaaS startups actually name themselves? A data-backed guide to the 5 SaaS naming patterns that work, the right TLD for your product (.com vs .io vs .app vs .ai), and real domain examples — every one a flat $199.
